Psychology & Cognition

Gestalt Principles

Maintained by Gestalt Principles

The perceptual grouping laws that explain how people organise visual information into coherent wholes.

Why it matters

Almost every "the layout feels cluttered" problem is a Gestalt problem. Proximity and common region fix more visual-hierarchy complaints than colour or type ever will.

Key principles

  1. Proximity - elements placed close together are perceived as one group. Spacing is your cheapest grouping tool.
  2. Similarity - shared colour, shape, or size implies shared function. Do not style unrelated things alike.
  3. Common Region - a shared container binds elements more strongly than proximity alone. This is what a card actually does.
  4. Continuity - the eye follows lines and curves. Aligned elements read as a sequence.
  5. Closure - the mind completes incomplete shapes, which is why partial cards signal scrollable content.
  6. Figure/Ground - users separate foreground from background. Ambiguity here creates modal and overlay confusion.
  7. Common Fate - elements moving together are perceived as related, the basis of good transition design.

Resources

Foundations, principles, tutorials, community Figma files, icon sets, and templates.