Product
Hold a weekly customer touchpoint, not a quarterly research phase
Small, continuous contact with users replaces the big-bang research project that lands after the decisions are already made.
How to run it
- 01
Book a recurring weekly interview slot before you know what you will ask.
- 02
Maintain an opportunity solution tree so each interview maps to a live product decision.
- 03
Record and auto-transcribe every session so synthesis never depends on memory.
- 04
Run AI pattern extraction across the rolling transcript set, then verify each claimed pattern against source quotes yourself.
- 05
Update the opportunity tree weekly and let it drive the roadmap conversation.
Anti-pattern this prevents
Research theatre - a large study delivered after the roadmap is locked, which validates decisions instead of informing them.